"Search Engine Optimization" services, or SEO, is what almost all webmasters want performed for their sites. We provide an "ethical SEO service" that cuts through all the hype and misinformation that is so rampant in the SEO field today. We deliver results that will increase both the volume and quality of the traffic to your site.

Quality SEO lays the foundation for a solid marketing program that goes far beyond keywords, webpage tweaks and search engine submissions. We mean a marketing program that capitalizes on the partnerships formed via link exchanges and the impression being formed in the public's mind involving those keyword phrases that naturally describe your site.

This kind of SEO requires patience and great attention to detail. Patience while watching your site's popularity grow slowly at first then advancing steadily towards profitability. Great care must be given to selecting link partners, keywords and in the presentation of your site to potential partners via emails and links pages. There are a lot of details to be tracked in establishing relationships with other sites and in tracking the status of those relationships. That's what we do best.

The best strategy for superior placement in search engines is to not worry too much about the search engines themselves. Instead, we emphasize finding sites that will either place one-way or two-way (reciprocal) links to your site.

Link building works well to develop site popularity and not just because search engines like it:

• Search engines give weight to sites that have incoming links from other sites. Depending on the nature of the incoming links, these lend credibility to the site. Search engines want to present results that are relevant to their customers and incoming links give them a valuable clue as to your site's relevance.
• Though search engines may or may not give more weight to one-way links, people who are looking for your product, service or web offering are much more impressed by any kind of link from a related site than by search engine results. Thus, link building is even more important to building quality traffic to your site than high search engine placement.
• Your outgoing links are a resource for your site visitors. People will visit your site again and again if there are reasons to come back. Well-organized outgoing links provide one such reason.
• Link building helps you to identify potential partners--people and companies who can help you promote your product or services.
• Links last longer than PPC (pay-per-click) campaigns. Once good links are established, they remain forever, at no cost.

As part of our link building services we offer the following:

• Setting up a "links" directory for your site.
• Establishing an automated system for interacting online with webmasters who would like to exhange links with you.
• Creating a "suggested link" to your site to be used by your link partners. And, making it easy for webmasters to find and use this HTML code as part of your automated link exchange system.
• Checking your web pages for typos or other problems that can turn off customers and potential link partners.
• Drawing up a list of potential link partners. We look for sites that are relevant to what you sell on your site.
• Checking the link exchange policies of these sites.
• For sites that allow one-way links, submitting your site for consideration.
• For sites with active link exchanges,
  • Using their suggested method for linking back to them.
  • Absent that, placing a suitable link in your link directory to their site.
• For sites with automated link capture, we will use their online form to establish a link to your site.
• For sites lacking link automation, we will email a link request.
• We will check for reciprocation after a week.
• We will send out email reminders to sites not reciprocating.
• We will check again after a week, then remove any non-reciprocated links.

In addition to link building we also offer these basic SEO services:

• Development of a keyword list.
  • We can also provide a comprehensive report showing keyword frequency and suggest which keywords make the best candidates for top placement in the search engines.
  • In general, our advice is to target high frequency keywords in low cost pay-per-click campaigns and to concentrate on top search engine placement for medium frequency keywords.
• Optimization of web pages to properly include targeted keywords.
• Submission of your site to search engines and major directories.
• A report outlining a marketing approach based on high search engine visibility of medium frequency keywords. We can help you identify a "memorable" keyword that should be used as part of an aggressive paid advertising campaign.

Our goal is to provide an ethical SEO service that forms the basis for a long term relationship. We can help you guide your overall marketing effort and, as your site becomes more successful, we have the programming expertise you'll need to keep track of your sales and of your marketing efforts.

You'd think that the "O" in SEO stands for "obsession" when looking at all the hype these days. Many SEO "experts" have become obsessed with every little move that Google makes, perceived or real.

For us, it's a matter of having something excellent to offer the public and an always improving website to help promote it. Search engines want to direct the public to quality sites that are relevant to the search terms being used. It's just that simple.

There's no real need to know every imaginary nuance of how search engines behave. In fact, our many years of programming experience tell us that a lot of what these "experts" say is nothing but jargon that they repeat because that heard some other "expert" say it.

There are some common sense rules to follow in setting up pages to be scanned by the search engine robots. Beyond that, it is a matter of making your site known to the public in the most cost effective way possible and, when people visit your site, finding ways to keep them there and to keep them coming back.

Search engines are looking for exactly this kind of website and will ultimately reward these sites with high ranking.

We can't promise that your site will be placed on top for every relevant keyword. You are competing with thousands of other sites for many keywords and high placement for every keyword is mathematically impossible. There will be some 2 or 3 word phrases that describe your speciality for which your site will eventually be highly placed.

Search engines are always watching out for sites that use SEO techniques that amount to "spam". Early high placement for such sites often leads to ultimate banning from the search results. We want to see your site prosper because when it does, you will continue to do business with us.

We avoid the traps that obsession with search engine placement can make the unwary fall in to.

Here, we get to brag a little. We have optimized and done link exchanges for the following site which sells a resume builder product:

www.highermath.com/irb.htm

We have achieved top placement in Google and MSN Search for the following keywords as of July 15, 2005. Note that over time placement will vary.

Keyword	Pank Rank	Search Engine
interactive resume	1	Google
interactive resume builder	1	Google
shareware resume builder	1	Google
resume builder software	1	MSN
easy job resume builder	3	Google
resume builder online	4	Google
resume builder software	5	Google
online resume builder	7	Google
resume builder	8	MSN
build a resume	9	Google
resume online software	10	Google